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Portfolio: Print

Eddie Bauer

Eddie Bauer A university project for the fashion brand, Eddie Bauer. We worked with a simple insight--the people who wore Eddie Bauer the most were suburban dads. So why ignore the true champions of your brand, and run after a target that is simply not

10 The challenge was to get people to put their phones down and meet up with real people offline. But how does a brand that exists entirely in the digital space make its audience realize that sometimes, a phone only gets in the way? MediumPrint

Kiwi Shoe Polish

Kiwi Shoe Polish As part of a university project, the traditionally male-targeted brand was given a new target audience - women, and a new brand strategy: Kiwi shines more than just shoes. In more colors than you think. MediaPrint + Digital(function($) {$("head").append("@media (max-width: 991px) and


Raid A university project for Raid insect spray, highlighting its “kill on contact” feature. MediumPrint(function($) {$("head").append("@media (max-width: 991px) and (min-width: 768px) { .rella-column-responsive-5c92e4a99188f > .vc_column-inner {padding-left:15px !important; } } @media (max-width: 767px) { .rella-column-responsive-5c92e4a99188f > .vc_column-inner {padding-left:15px !important; } } ");})(jQuery);Project TypeUniversity Assignment(function($) {$("head").append("@media (max-width: