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Eddie Bauer

A university project for the fashion brand, Eddie Bauer.

We worked with a simple insight–the people who wore Eddie Bauer the most were suburban dads. So why ignore the true champions of your brand, and run after a target that is simply not interested in your brand? It was time to embrace “dadness,” and that’s what our campaign thought was about–Be More Dad.


Art Director: Sadie Devane


Digital + Print + Outdoor

Project Type


Print Ads

Original images courtesy @thefatjewish