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Franklin Park Zoo


Millennials and Gen-Z view the zoo as a destination for kids and families. The challenge was to attract young people to the zoo as a place to have a good time with friends. We threw in the extra incentive of possibly meeting someone new. Instead of hoping our target audience sees us through conventional media, we decided to go where they spend most of their time.

Medium

Digital

Project Type

Campaign

OOH Screen 1 lion
OOH Screen 1 cheetah
OOH Screen 2
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