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Kiwi Shoe Polish


As part of a university project, the traditionally male-targeted brand was given a new target audience – women, and a new brand strategy:

Kiwi shines more than just shoes. In more colors than you think.

This campaign won a Hatch 58 Merit, and was featured in the annual.

Strategy & Copy Partner: Maddie Cordner

Media

Print + Digital

Project Type

University Assignment