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© 2021, Nihal Atawane
Digital Experiential

Boomer Biggies



It’s not every day that you get to work on a brief that asks you to tackle current, deep-rooted social issues. We’ve moved beyond the Information Age; we’re standing at the precipice of the Fake News Era. And there’s one demographic more susceptible to it than the others—Baby Boomers.

The Challenge

How do we help adult children have productive conversations with their Boomer parents about the dangers of fake news?

Young Shits Winner – August 2020