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© 2021, Nihal Atawane
Digital Experiential

Boomer Biggies



It’s not every day that you get to work on a brief that asks you to tackle current, deep-rooted social issues. We’ve moved beyond the Information Age; we’re standing at the precipice of the Fake News Era. And there’s one demographic more susceptible to it than the others—Baby Boomers.

The Challenge

How do we help Millennials and Gen-Z have productive conversations with their Boomer parents about the dangers of fake news?

Young Shits Winner – August 2020