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© 2021, Nihal Atawane
Experiential Print Video

Eddie Bauer


The Challenge

Help Eddie Bauer recover from its sales slump. We realized that the people who wore the brand the most were suburban, white dads. And so, instead of chasing a younger demographic already being hounded by a dozen fashion brands, we decided to own the inherent “dadness” of Eddie Bauer. Not just accept it, but wear it proudly.


Art Director – Sadie Devane

Hatch Bronze Bowl Winner