Valentine’s Day 2021 was a weird time. Lots of single people in the middle of a global pandemic. Because there weren’t a lot of real-life dates happening, we took Fireball where all the single people were—Tinder.

We created dating profiles for Fireball “singles,” as they’re known. Matching with a profile unlocked a discount on Fireball, proving that you could ignite your night even if you’re spending Valentine’s Day alone.

Art Director – Esther Lee

Who said branded social media content isn’t fun?
Well, I did. And I was wrong.

We brought Fireball’s “Ignite the nite” promise to life through engaging content pieces across platforms.