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© 2021, Nihal Atawane
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American Lung Association


The Brief

Lung cancer has one of the highest mortality rates in the world. If everyone at high-risk were screened, 48,000 lives would be saved. Our job was to try and convince ex-smokers to get scanned through a new low-dose CT scan. The problem is, once people quit smoking, they think cigarettes and cancer are behind them.


Art Director – Maddie Albano

CDs – Rick McHugh, Kevin Daley

Saved By The Scan | Matches