The Brief
Lung cancer has one of the highest mortality rates in the world. If everyone at high-risk were screened, 48,000 lives would be saved. Our job was to try and convince ex-smokers to get scanned through a new low-dose CT scan. The problem is, once people quit smoking, they think cigarettes and cancer are behind them.
Art Director – Maddie Albano
CDs – Rick McHugh, Kevin Daley

