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© 2021, Nihal Atawane
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AdCouncil / American Lung Association

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The Brief

Lung cancer has one of the highest mortality rates in the world. Our job was to try and convince ex-smokers that they could be “saved by the scan.” The problem is that once people quit smoking, they think the risk of cancer is behind them.

 

Art Director – Maddie Albano

Saved By The Scan | Matches