Saved By The Scan

Client: AdCouncil

By the time a lung cancer diagnosis comes around, it’s usually too late. We had to encourage ex-smokers to talk to their doctors about a new scan that can detect lung cancer early.

The challenge was to put our point across in a way that didn’t shame ex-smokers, yet highlighted the importance of getting scanned early.

 

Art Director: Madison Albano

Creative Directors: Kevin Daley, Rick McHugh

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