Fireball told us they wanted to venture into the gaming space. So, we turned that ask on its head and brought 10 gamers into Fireball’s world.
We designed a 4D gaming chair with features like smoke, fire, smells, even blood spatters—and tortured these gamers live on an absolutely bonkers Twitch stream.

Art Directors: Esther Lee, Miklas Manneke

Creative Directors: Khari Streeter, Matty Poitras