Fireball Whisky doesn’t do conventional media buys. So when TV, print, OOH were out of the question, we turned the sky over a college town into our canvas.
We brought the brand’s “Ignite The Nite” premise to life by creating our own Fireball bat signal that led people to a live party in the city.
Creative Directors: Khari Streeter, Matty Poitras
To promote the event, we ran a guerilla campaign that included putting up chalk stencils overnight around the city and having a team of projection artists display cryptic messages in populated areas.