Client: AdCouncil
By the time a lung cancer diagnosis comes around, it’s usually too late. We had to encourage ex-smokers to talk to their doctors about a new scan that can detect lung cancer early.
The challenge was to put our point across in a way that didn’t shame ex-smokers, yet highlighted the importance of getting scanned early.
Art Director: Madison Albano
Creative Directors: Kevin Daley, Rick McHugh
