Client: iDE Global

1.7 billion people around the world don’t have easy access to a toilet.

So, on World Toilet Day (yes, that’s a thing), we brought a trailer full of toilets to one of the busiest neighborhoods in New York City—a place notorious for its own lack of toilet access.

In one day, we made New Yorkers give a sh*t about a critical global issue.

Art Director: Anna Delaney

Creative Directors: Mona Hasan, Matt Kubis