Client: Barilla Pasta

Pasta = carbs.

Everyone knows that, right?

Well, Barilla wanted to challenge that notion with the launch of its Protein+ pasta. To authentically communicate with our “everyday athlete” audience, we went to where they spend a lot of their time—Strava, the world’s largest social media platform for athletes.

Copywriters: Nihal Atawane + Loren Parker

Art Director: Kristen Heglin