Client: Fireball Whisky
The smallest Fireball bottle is called a “single.”
So we did the next logical thing and created full-blown Tinder profiles for these singles. Matching with them unlocked a Drizly discount so you could invite Fireball over to your place.
Art Directors: Esther Lee
Creative Directors: Khari Streeter, Matty Poitras
We even turned our “hot singles” into ads on social and digital.